Price Paid: $2499
Purchase at: Sound City
Color Purity issues after only 8 months.
I am on my second Sony 40xbr800. The first one was replaced under warranty by Sony and my current one is being replaced again by Sony. This set has a phenominal picture but it cannot maintain its’ color purity. After 8 months of use, both sets developed color discoloration on the edges which is very noticeable if you have a blank background of white or blue. I would strongly encourage you to stay away from this set. There is a reason why Sony is discounting them so steeply. They are simply not reliable over the long run. As such, this TV gets only 1 star.