Sony Launches New Native 720p and 3LCD Grand Wega Micro-Display Televisions


Building upon its market leadership position in the fast-growing micro-display category, Sony Electronics today unveiled four new Grand WEGA high-definition TV models ranging in size from 42 to 60 inches.

These rear projection micro-displays were clearly designed to deliver the ultimate high-definition experience with 3LCD technology, which generates natural color reproduction, exceptionally bright pictures and amazing detail.

“Our micro-display sales are going through the roof,” said Greg Gudorf, vice president of television marketing for Sony Electronics. “Grand WEGA television sales have led to a commanding market share versus both DLP and other 3LCD-based products.”

Large Screen Entertainment Within Reach

The new KDF-E42A10 (42-inch) and KDF-E50A10 (50-inch) models feature an entirely new design with a thin dark black bezel, a compact body (between 14 and 16 inches deep) and, for the first time, invisible speakers located at the bottom of the set.

As a result, these new sets can be placed in areas that previously may have been too small. For example, the new 50-inch model can be stored in a cabinet that previously held a 42-inch television and the new 42-inch model can be stored in a space that use to house a 36-inch television.

The displays’ HD picture quality comes shining through with natural color reproduction, no color breaking and exceptional brightness levels due to the 3LCD technology with 1280 x 720, native 720p resolution.

Grand WEGA

Along with Sony’s WEGA EngineTM system, these new models also deliver excellent contrast with Sony’s Cinema Black Pro technology. This process enables the displays’ advanced iris shutter to automatically open and close according to the incoming signal level. This creates brighter whites and better contrast in dark scenes.

The other new KDF-E55A20 (55-inch) and KDF-E60A20 (60-inch) Grand WEGA models utilize a proprietary LCD Optical Engine with Sony’s WEGA Engine™ system to deliver detailed picture quality from any compatible video source by minimizing the digital-to-analog conversion process. These models also incorporate 3LCD panel technology and deliver 1366 x 768, more than a native 720p resolution.

For added convenience, all four new models provide access to Sony’s WEGA GATE on-screen guide, which with a push of a button enables you to perform a variety of tasks intuitively on a simple control panel. This easy to use on-screen guide provides direct access to favorite channels, external inputs and the TV menu.

To complement the picture quality these sets provide outstanding sound quality by incorporating a SRS® TruSurround® audio system.

The KDF-E42A10 and KDF-E50A10 models will be available this summer and the KDF-E55A20 and KDF-E60A20 displays will be available this spring.


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