Sony Unveils Flat-Panel LCD Wega Television


Continuing its move to provide consumers with high performance options in the flat panel television arena, Sony Electronics today introduced its first flat panel LCD television for the U.S. market. The 30-inch widescreen, high-resolution TV incorporates the new WEGA Engine digital processing system and a chic, modern design for sophisticated videophiles.

The new KLV-30XBR900 model features 1280 x 768 resolution and a unique LCD panel driver that delivers exceptional, detailed picture quality. The new model is a two-piece LCD panel and media receiver unit ensemble that incorporates a stylish, floating panel display designed to complement and enhance any entertainment set-up.

“Our new XBR LCD model with the innovative WEGA engine system clearly demonstrates that all flat panel TVs are not created equal,” said Tim Baxter, senior vice president of marketing for Sony Electronics’ Visual Network Products Division.
Setting the Standard in LCD Display

The new LCD TV features Sony’s proprietary WEGA Engine™ system, which delivers superb picture quality from any video source by minimizing the number of digital-to-analog conversion processes and maximizing picture performance. This full digital processing engine includes unique technologies, including:

* The first step in the digital processing system, Direct Digital circuitry, which increases signal to noise ratio when converting the signal from analog to digital;

*Digital Reality Creation™ MultiFunction circuitry, which gives viewers control over the level of DRC™ circuitry depending on quality of input signal, thereby displaying clear, stable images, no matter what the video source; and

* MID™-X (Multi Image Driver), maintains the integrity of a converted signal by minimizing image loss in the scaling process, providing unique Flexible Twin View™ picture and picture features.

Other unique digital processing technologies incorporated are the LCD panel driver and CineMotion™ reverse 3:2 pulldown circuitry. The LCD panel driver improves fast-action, motion picture quality. The new set boasts a wide viewing angle of 170 degrees further ensuring outstanding, brilliant image display available even at wide viewing angles.

Convenience Features

The advanced picture technologies of the KLV-30XBR900 are complemented by a stylish design. The ultra-slim, floating panel display is connected via a proprietary A/V cable to the supplied Media Receiver Unit (MRU), a convenient set-top box component that easily connects to any video and audio source. The MRU houses the WEGA Engine system and all necessary inputs, as well as a Memory Stick® media slot for viewing JPEG images converted to high-definition quality.

The MRU also incorporates a Digital Visual Interface (DVI-HDTV) connection that enables copy-protected, high-definition video content to be delivered to the unit from a DVI/HDCP (High-bandwidth Digital Content Protection) compatible set-top box, such as Sony’s new SAT-HD200 HD/DIRECTV receiver.

In addition to the DVI-HDTV connection, the new LCD WEGA® television includes six different inputs to maximize the viewing experience. The new model offers versatile options for connecting to a variety of audio and video components. It has three S-video inputs, as well as two component video inputs for connection to HD sources like digital satellite, cable and HD receivers, and even a monitor out connection.

Convenience features include the Flexible Twin View™ feature, which allows simultaneous viewing of two programs from two different sources side by side, and a Favorite Channel function for previewing and selecting from eight channels. Audio features include built-in speakers, totaling 20-watts audio power, with TruSurround® sound processing for a thrilling cinematic experience.

The KLV-30XBR900 30-inch LCD WEGA television will be available in February for about $6,000.


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