Sony intros Bravia E4000 ‘art’ LCD sets


Sony has announced an unusual new group of Bravia LCD panels, the E4000 series. The primary sets in the line are sized at 32 and 40 inches, and are fully 1080p compatible. What distinguishes them however is their exteriors, which are designed to blend in with other pieces of art on a wall through the use of special framing. Four frames have been developed, in styles named “Aluminum,” “Midnight Sky,” “Pearly White” and “Dark Walnut.”

A 26-inch set has also been designed, but is meant to be sat freestanding on a desk or table, alongside photo frames. All of the sets incorporate a special Picture Frame Mode, which displays one of six preloaded images — such as a Van Gogh — or a person’s own collection, including images transferred via USB. Sony has not announced pricing or availability.

Pictures of television in full story

See it? No there, the one that looks like a flat screen TV hanging on the wall. Right, that’s Sony’s new E4000 TV series. Sony’s pushing its new Picture Frame Mode and four “blend in frame colours” hard as its looks to differentiate the 32- and 40-inch Full HD LCDs (and a wee 26 inch of unspecified, sub-1080p resolution) from the competition. As such, the TVs will display one of six, pre-installed images like Van Gogh’s Wheatfield with Cypresses. Really though, why bother pre-loading content when it’ll display any image you stuff into a connected USB drive. Oh right, copyright law. Anyway, the top-o-the-line 40-inch model features x.v.Color on a 10-bit panel, Bravia Engine 2 processing, 3x HDMI inputs and even SCART for you European old-schoolers. No price or release date but you can play along with Sony’s hide the 26-incher after the break.


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Through out my years, Sony has been a passion of mine.

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