Sony’s new deal with Netflix promises to offer consumers more movies and more convenience. Netflix is in a fight for survival since upstarts such as dollar-a-day Redbox rentals have become more prominent.
The agreement lets subscribers to the online movie service Netflix instantly watch movies and television shows streamed from Netflix to their Sony Bravia sets. The arrangement will become active in the fall.
Netflix members must be on an unlimited plan and have Bravia Internet video-capable HDTVs. Pricing for unlimited streaming starts at $8.99 a month. Users can select downloads from a library of more than 12,000 titles; by mail Netflix offers more than 100,000 DVD choices. Netflix says it currently has more than more than 10 million subscribers. Netflix has recently been trying to increase its reach with consumers in its battle to win market share from competitors such as Blockbuster and cable companies’ pay-per-view and video-on-demand services. In addition, Redbox, a company that offers DVD rentals for $1 a day through kiosks in retail stores, is gaining traction in the market.
Other companies already partnering with Netflix include Microsoft (via the Xbox360), LG Electronics, Roku, Samsung, TiVo and Vizio.
“We are proud to include Sony Electronics among our CE partners who continue to provide new and exciting ways for Netflix members to instantly watch movies and TV episodes in their living rooms on their TVs,” said Netflix CEO Reed Hastings in a statement.