Sony’s Vision For The Future Of Photography Is “All Digital” And Includes TVs, Car Stereos And More


[PMA 2002] Sony Electronics demonstrated its “all digital” vision for advancing the photography industry and put its entire line of digital cameras, camcorders, photo printers, and flat-panel LCDs on display here at the 2002 Photo Marketing Association (PMA) Exposition this week.

“All of us here at PMA share one overriding objective,” said Greg Young, general manager of digital still camera marketing for Sony Electronics, as he spoke before the photography industry’s largest gathering. “And that is to unleash imagination and spark the creative genius in everyone so that more people take more pictures more often.” Young pointed out that the massive consumer acceptance of digital cameras and camcorders has created new opportunities for the entire industry as people demand new ways to share, store, print and display their photographs.

Emerging Digital Lifestyles

The big difference between film and digital photography has to do with what Young called “emerging digital lifestyles” in which digital imaging is woven into the fabric of people’s lives. During the presentation today, he demonstrated several untraditional avenues for displaying digital images, including Sony’s CLI? handheld, an Xplod™ car stereo system, and the new line of WEGA® televisions — calling them all “21st Century photo albums.”

“Each has the ability to display crisp, clear, high-resolution digital images directly from media removed from digital cameras,” Young said. “Digital imaging isn’t a novelty anymore. It’s a tool for making a very personal imprint with technology.”

Print by Sony™

One emerging opportunity Sony is focusing on this year is the demand for high-quality photo print alternatives. For consumers, the latest breed of Sony digital photo printers can “develop” and print digital photos in moments, without having to connect to a PC.

Four such Sony digital photo printers are on display at PMA 2002. The diminutive DPP-MP1, along with the DPP-SV55, DPP-SV77 and DPP-SV88 (with CD-R/RW) digital photo printers, all enable photographers to view, edit and enlarge images without connecting to a PC. These easy-to-use printers feature high-resolution dye sublimation technology, which helps create rich, borderless 4″ x 6″ and 3 ½” x 4″ bordered prints in about 90 seconds.

Also demonstrated were Sony’s new PictureStation™ digital photo finishing systems, designed to fit neatly into a broad range of retail environments. Available in both countertop and free-standing kiosk configurations, the in-store customer ordering terminal includes a large image display and accepts Smart Media® cards, floppy disks, CDs, PC cards, Memory Stick® media and Compact Flash® cards. Print sizes include everything from 3 ½” x 5″ to 8″ x 10.”

Digital Still Cameras

Among the other products being displayed here are Sony’s new line of digital still cameras, including the Cyber-Shot®, FD Mavica® and CD Mavica® cameras with the capability to take photographs with up to five megapixels of resolution, capture MPEG video, and easily connect to a television, desktop PC or laptop computer.

“Sony offers three different digital camera lines, which all offer their own benefits,” Young said. “The CD Mavica product line in particular is a great option for those looking to step up to digital, because it conveniently burns digital photos directly onto a CD in the camera – a relatively inexpensive and highly compatible digital medium.”

Young attributed Sony’s market leadership to “digital cameras with best-in-class performance, advanced technologies to ensure proper focus and exposure and Sony’s current variety of convenient and flexible recording formats.”

Digital Camcorders

Sony is also showcasing its entire line of Handycam® digital camcorders at PMA, ranging from the popular MiniDV™ models to new MICROMV™ units that are small enough to fit in a coat pocket.

According to Young, “Sony’s digital camcorders are designed with Worry-free® features, to make them easy for people to pick up and use. They also come with advanced digital effects, extended battery life and, on some models, wireless connectivity.”

In addition, USB (Universal Serial Bus) Streaming™ is incorporated in many Sony camcorders. This feature gives users the ability to stream live and recorded video to the Internet with their PCs using Microsoft® Windows® NetMeeting® software.


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Through out my years, Sony has been a passion of mine.

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