Sony Expands Retail Reach Making Aibo® Entertainment Robot Available At Circuit City


Entertainment Robot America (ERA), a division of Sony Electronics Inc., today announced that it will continue to expand its retail distribution and sell its AIBO® 2nd Generation [ERS-210] Entertainment Robot companions at select Circuit City Superstores nationwide and online at

In addition, ERA also announced that the Circuit City web site is carrying the AIBO LM series, featuring the recently announced LATTE and MACARON versions of AIBO, as well as the full line of LM Series AIBOware software and accessories. Initially, AIBO is available at 59 Circuit City Superstores in California , New Jersey , Texas , Georgia , Florida , New York , Massachusetts , Minnesota , Connecticut , Missouri , Maryland , Illinois , Virginia , Pennsylvania , Delaware, Kansas, Oregon, Colorado, Ohio, Indiana, North Carolina and Washington..

“By choosing Circuit City as our newest retail partner, we have significantly expanded the availability of the AIBO Entertainment Robot line-up, allowing us to efficiently fulfill consumer demand for this expanding entertainment platform,” said Stuart Wallock, ERA’s director of marketing and business planning.

Circuit City locations will offer the gold version of the AIBO 2nd Generation Entertainment Robot, along with AIBO Life software that allows consumers to raise AIBO from an infant to an adult, Hello AIBO software that transforms AIBO into a fully mature robot, a lithium ion battery pack, and an Energy Station for dual battery charging and LCD energy level read-outs. In addition, the complete AIBO 2nd Generation product line-up will be available on the Circuit City web site.

About Entertainment Robot America (ERA), Sony Electronics Inc.


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