Google Inc. is expected to unveil its much-anticipated plan to make it easier to search and surf the Web on flat-panel televisions.
The announcement is scheduled for Thursday morning when Google kicks off the final day of a San Francisco conference for software developers.
This much is already known: Google has been working with Sony Corp., Intel Corp. and Logitech International on technology that’s supposed to enable couch potatoes to toggle between websites such as YouTube and Facebook to regular television programming on the same screen.What remains unclear is when the technology will be available and whether this concept will prove to be more effective than various other attempts to entice people to plug the Internet into their televisions.
Google CEO Eric Schmidt, Intel CEO Paul Otellini and Howard Stringer, the head of Sony’s operations in America, are all expected to appear on stage to explain why they believe this effort will attain the long-elusive goal of ushering the Web into the living room.
The Internet-equipped televisions are expected to be made by Sony and be powered by an Intel computer chip. Google is expected to provide the software, including its Android operating system and Chrome Web browser.
Logitech may be providing wireless keyboards to enter Web addresses and other commands required to navigate the Web on television.
The partnership also is believed to be working on a set-top box that will allow existing televisions to seamlessly connect to the Internet. Apple Inc. and other smaller companies such as Roku Inc. already sell devices that allow televisions to stream video from the Internet.
Google wants to turn televisions into giant monitors for Web surfing so it can make more money selling ads. The company generated nearly $24 billion in revenue mostly from Internet ads displayed on computer screens.