CBS And Sony Electronics Team Up To Broadcast Super Bowl XXXVIII And AFC Playoffs In HDTV


All Five CBS Broadcasts in High Definition Television Format Including 5.1 Dolby Digital SCBS announced today it will broadcast its full slate of five NFL Playoff Games, culminating in the live broadcast of SUPER BOWL XXXVIII on Sunday, Feb. 1 (6:25 PM, ET), in high definition television format. Sony Electronics will sponsor the HDTV broadcasts, which will begin Sunday, Jan. 4 (4:30 PM – TBD, ET) with the CBS Television Network’s first AFC Wild Card Playoff Game.

In addition, the CBS/Sony collaboration will make possible the broadcast of the Network’s NFL pre-game show, THE NFL TODAY, from the AFC Championship Game on Sunday, Jan. 18 (2:00-3:00 PM, ET); the Network’s XXXVIII pre-game show, THE SUPER BOWL TODAY, on Sunday, Feb. 1 (2:00-6:00 PM, ET), and the AMERICA ONLINE SUPER BOWL XXXVIII HALFTIME SHOW in HDTV. CBS Sports’ Super Bowl XXXVIII and AFC Playoff HDTV broadcasts will feature the highest definition television format — 1080 lines of picture resolution — and 5.1 digital Dolby surround sound. The unified productions for the Standard Definition and HD telecasts will feature the same camera angles, replays and graphics.

“There is no bigger stage to showcase the HDTV experience than the Super Bowl,” said Sean McManus, President, CBS Sports. “We’re pleased to once again partner with Sony as we continue to believe in the power of HDTV for all viewers.”

“There is no stronger entertainment combination than major sporting events in HD and Sony’s digital television lineup,” said Tim Baxter, senior vice president of Sony Electronics’ Home Products Division. “Sony DTVs bring the big action home. Once consumers experience the AFC Playoffs and the Super Bowl in spectacular high definition sight and sound, they’ll never look at the sporting events the same way. It’s really like no other home theater entertainment.”

Sony currently offers 10 fully integrated high-definition (with HDTV tuners) and more than 25 Hi-Scan® television sets (which can broadcast the full 1080i HD resolution when paired with an external HD receiver), including direct-view FD Trinitron® WEGA®, flat panel LCD WEGA and Plasma WEGA models, advanced microdisplay Grand WEGA™ and rear projection CRT television models.

Following is the schedule for CBS Sports’ HDTV broadcasts of the AFC Playoffs and Super Bowl XXXVIII.

Wild Card Weekend
Sunday, Jan. 4
AFC Game, 4:30 PM, ET, on CBS

Divisional Playoffs
Saturday, Jan. 10
AFC Game, 8:00 PM, ET, on CBS

Sunday, Jan. 11
AFC Game, 1:00 PM, ET, on CBS

Conference Championships

Sunday, Jan. 18
AFC Championship Game, 3:00 PM, ET, on CBS

Super Bowl XXXVIII
Sunday, Feb. 1
Reliant Stadium, Houston, Texas
Kick-off : 6:25 PM, ET, on CBS

This fall, CBS began its fifth year of presenting the majority of its primetime lineup in high definition. CBS is also the leader in HD sports broadcasts. For the last four years, CBS also has aired HD productions of the NCAA Men’s Basketball Final Four and Championship Games, as well as The Masters® Golf tournament. CBS also broadcast the 2001 Super Bowl and all of the 2003 AFC Playoffs in HDTV. CBS broadcasts, on average, 25 hours per week of High Definition programming, more than any other broadcast network, and more original HD programming per week than any other network, broadcast or cable or satellite. One hundred and fifty-one of CBS’s owned and affiliated stations are currently broadcasting in digital, covering approximately 91.5 percent of the nation and by the end of the year will reach 95 percent.

CBS Sports and Sony were responsible for the first ever broadcast of a professional football game in high definition format on Sunday, November 8, 1998 when the historic broadcast featured the AFC East Division co-leaders, Buffalo Bills against the New York Jets live on the CBS Television Network. The game was the first of four high definition games presented by CBS Sports and Sony during the 1998 season.

CBS Television is comprised of the CBS Television Network — with over 200 owned and affiliated stations reaching virtually every television home in the United States; the Network’s programming arms CBS Entertainment, CBS News and CBS Sports; and CBS Enterprises, a global leader in distribution.


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