Sony’s New CD Mavica Digital Cameras Offer Better Pictures And Instant Archiving


Maximizing the benefits of writeable CD photography, Sony’s two new [Sony Electronic Inc. Open House 2002] New Models Feature Latest Built-in Tools and More Options.

CD Mavica® digital still camera models (MVC-CD250 and MVC-CD400), announced today, incorporate focus, exposure and archiving features that help make every picture worth keeping.

In addition to being easy-to-find, easy-to-use and long-lasting, CDs allow instant archiving of pictures – a lot of pictures. These two new CD Mavica models will be shipped with a media pack of six CD-Rs and one CD-RW disc, giving each camera over one gigabyte of available storage with sequential formatting. And, with the Confirm-before-Write option, the photographer can determine if an image is worth saving – before burning it to a CD.

Creating Images Worth Saving

Concentrating on focus and exposure– the two most important factors in capturing good images– was paramount in designing these two new cameras. Integrated technologies that work automatically to improve these factors include multi-point auto focus, multi-pattern and pre-flash exposure modes, as well as auto focus illumination and pre-set scene modes.

MVC-CD250 CD Mavica® Digital Camera

“Photographers want to concentrate on the subject, instead of having to worry about all of the other things that make a good picture an excellent one,” said Takashi Kondo, senior vice president of the Digital Imaging Products Division at Sony Electronics. “With the built-in features of these new CD Mavica cameras, they can spend more time on composition and creativity.”

Sharper Focus and More Accurate Exposure

Multi-point auto focus makes sure the cameras don’t just focus on the center of the frame. Instead the MVC-CD250 model automatically finds the best focus among three different areas within the picture, while the MVC-CD400 lets the photographer automatically or manually select the best focus from five separate parts of the picture.

Allowing the camera to more accurately calculate exposure, Sony’s pre-flash exposure metering actually calculates exposure with light from the flash itself. When the picture is taken, the flash fires twice – once to illuminate the subject and determine correct exposure, then a second time to record the image with the best exposure possible. All of this is done effortlessly in less than a blink of an eye.

To provide accurate exposure in uneven lighting, multi-pattern metering divides the scene into a matrix of 49 separate cells, each of which can be metered independently. This feature calculates exposure when highlights and shadows exist outside the center of the frame, like a beach scene with the sun in one corner and a shaded hammock in the other.

Scene mode selections instruct the camera to automatically make the necessary shutter and flash adjustments for the situation. Whether it’s a landscape, a portrait, a picture taken at twilight or a portrait of a person at night, these templates let the camera do the thinking, so the photographer doesn’t have to.

The Camera For a Broad Range of Consumers

The MVC-CD250 captures images with 2.0 megapixel (effective) resolution and 3X optical / 2X digital zoom. Some new features it shares with its big brother, the MVC-CD400, include a solid, ergonomically curved design, MPEG HQX Movie mode with audio, and a three-shot burst mode for taking photos in rapid succession. Expected to sell for about $600, the CD250 model is positioned to introduce CD photography to anyone seeking a versatile, easy way to shoot, share and save great pictures.

The CD Mavica Camera with the Professional Edge

Not only does the MVC-CD400 offer all the advantages of CD photography and all the features of the CD250, it is also equipped with advanced photo-taking features that will appeal to the hard-to-please photo enthusiast. This new model takes pictures with 4.0 megapixel (effective) resolution, includes a bright f2.0 Carl Zeiss® lens and comes equipped with Hologram AF™ function, a Sony-exclusive laser focusing system designed to achieve accurate focus on subjects with little contrast in dark conditions.

Those who know the science of photography know that the aperture and shutter priority and manual exposure settings, included in this model, are a must. They also understand the advantage of exposure bracketing and the addition of a hot shoe for connectivity with a wide range of external flash options.

The MVC-CD400 CD Mavica camera will be available in May for about $900.


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