Memory Stick Media hits the Road for the First Time with Sony’s In-car audio player


Expanding the ever-growing list of Memory Stick® media-enabled products, Sony Mobile today announced the world’s first in-car Memory Stick audio player. Now, music that has been downloaded to a Memory Stick card through digital audio players, handheld PDAs or PCs can be enjoyed in the car.

About the size of a sleek, small electric shaver, the MGS-X1 Memory Stick player is a compact device that mounts easily to the dashboard or other convenient location and connects to any Sony UniLink™ head unit.The new audio player plays back secure music recorded on MagicGate™ Memory Stick media. Since there are no moving parts, the device provides skip-free music even on the bumpiest terrain. Track numbers are displayed right on the car head unit itself.

“Because of its ability to connect, link and share content among a wide variety of devices, Memory Stick is the fastest growing flash media,” said Steve Haber, Sony’s vice president of marketing for mobile electronics. “This new Memory Stick audio player will advance the connectivity between home, portable and in-car entertainment.”

About Memory Stick

Memory Stick media is non-proprietary removable digital storage media designed to transfer information between a wide variety of audio, video, still image and computer products. After just over two years, Memory Stick media has grown from concept to market acceptance used by 10 million users worldwide.

In addition, there are now more than 80 Memory Stick products from various manufacturers worldwide in 21 categories that have been developed or commercialized.

Currently, Memory Stick media is available in 8MB, 16MB, 32MB, 64MB and 128MB capacities.

The new Memory Stick in-car audio player is available now for about $380.


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