A track record of victory in the casino industry has set up Sony for success
Japan is known to all as one of the best examples of modern technology coexisting with ancient traditions. Despite their technological advancements, Japan has stayed true to the traditions of its culture, and this can be seen not just in the architecture that dots Japan’s landscape, but in the attitudes of her people as well. This is perhaps why, despite a global push towards gaming liberalization, the notion has far from been adapted in modern-day Japan.
With the 2020 Olympics looming ever closer, however, Japan has finally begun to look into the possibilities of opening land-based casinos and casino resorts on the island nation. MGM Resorts International has already begun talks to try and get a casino resort built in time for the Olympics. MGM Chief Executive James Murren has said that “time is of the essence,” as “There seems to be a very strong political will to move this forward and who knows what that environment will be a year or two from now.” Grant Govertsen, an analyst at the Union Gaming Group, has also said that, “The powers-that-be in Japan have decided that the one-two punch of the Olympics and the opening of integrated resorts in 2020 would provide a boost to the country’s profile and we would agree.”
Should these efforts to bring land-based casinos to Japan bear fruit, Sony stands to benefit immensely from its standing deals. International Game Technology (IGT), a leading manufacturer of slot machines, has recently entered into a renewed agreement with Sony Pictures Consumer Products to produce their line of Wheel of Fortune and Jeopard! machines – by far the most popular slot machines in casinos to date.
But that’s not all. As Intercasino, the world’s first online casino, explains in a blog post, one of the major draws of live casinos is that they “usually have a festive and pretty active atmosphere. This usually keeps the gamblers and the people inside awake”, and Sony has already proven its ability to bring this to the table by providing its services to the Grand Casino Luzern in Switzerland. Grand Casino Luzern’s Marketing Manager, Philipp Albrecht said: “Sony’s displays satisfy our high demands for visual communication. Above all, the displays impressed us because of their truly outstanding image quality and user-friendliness.”
The strength of the campaign to liberalize gaming in Japan has been questioned, but should casino resorts indeed be introduced into the nation, Sony stands ready to benefit. What with contracts with some of the world’s top casinos under its belt, it clearly comes out on top.