According to a Sony report straight from its Japan headquarters, its young OLED TV-display production unit will be funded with a $210-million investment in larger screens (over 16-inches at least) and will ramp-up by the end of 2008. This will put it in place for a full-line release of TVs in late 2009 or early 2010. Sony was the first manufacturer to launch a legitimate (if very expensive) OLED TV option, the XEL-1, late last year.
But Sony isn’t alone in testing out its OLED chops. Among a few others, Samsung is on record with their testing of their own OLED blend and has promised a few of these sets within the next two years. As we’ve noted before, OLED sets are brighter, generate light organically and are more efficient than LCDs and Plasmas. (They are also more expensive to make.) Not only that, but several companies are studying prototypes of flexible OLEDs (as seen above), that could revolutionize the shape of your TV.
One of the main drawbacks of the XEL-1, other than the price, was its smallish, kid-size 11-inch screen — yet even at that size, we were still impressed with its 1,000,000:1 contrast ratio and eye-popping colors. A larger size will likely compound the display technology’s potential and put a bit of a cramp in the growing market for LCDs.
But not so much that Sony or their competitors will stop making LCDs — according to the report, the company is projected to sell almost 17 million of them this year alone.
By Jose Fermoso Wired