Sony Spotlights 2003 Grand Wega LCD-Based Rear Projection Televisions

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Continuing to drive the advanced television category with technological breakthroughs, Sony today announced its 2003 line-up of 16:9 LCD-based rear-projection Grand WEGA™ televisions.

New to this year’s line is the KF-42WE610, a 42-inch widescreen model offering Sony’s groundbreaking LCD-based rear projection picture technology in a more compact and versatile screen size.

The KF-42WE610, along with the 50-inch KF-50WE610 and 60-inch KF-60WE610 models all combine a proprietary LCD Optical Engine with Sony’s WEGA Engine™ system to deliver exceptional, detailed picture quality from various video sources. Each of the newly designed models includes enhanced Memory Stick® media functionality for an exceptional home entertainment viewing experience.

Enhancing LCD Rear Projection Performance

All three models feature the WEGA Engine™ system, which maximizes picture performance from any video source by minimizing the number of digital-to-analog conversion processes. This full digital processing engine includes:

Direct Digital circuitry, which reduces signal to noise ratio when converting the signal from analog to digital;

Digital Reality Creation™ MultiFunction circuitry, which gives viewers control over the level of DRC™ circuitry depending on quality of input signal, thereby displaying clear, stable images, no matter the video source; and

MID™-X (Multi Image Driver), which maintains the integrity of a converted signal by minimizing image loss in the scaling process and provides Flexible Twin View™ picture and picture features.

Each model also includes CineMotion™ reverse 3:2 pulldown circuitry for optimum film-based video source display, and packs in audio power with the TruSurround® SRS® audio system.

The new models all incorporate a proprietary optical engine, which utilizes Sony’s three wide XGA high-resolution LCD panels, one for each of the RGB signals. This results in a total of 3.15 million dots of resolution for a crisp and consistent picture across the screen and from corner to corner.

Grand WEGA models’ use of LCD panels in reproducing images eliminates uneven aging of phosphors and does not require periodic convergence adjustments. In addition, with the unique dot-line inversion drive technology, the set delivers images virtually free of blurring, shading and ghosting.

The Optical Engine also features a special eleven element lens system that allows the rear-projection set to have a lightweight, ultra-slim cabinet design. The lens system bends the light path, creating an ultra-short focal point while maintaining high levels of brightness. This proprietary lens system delivers vivid images from the center of the screen all the way to the edges.

Additionally, the new Grand WEGA models incorporate an improved green trim filter for greater contrast ratio as well as a UV filter for improved black levels. As a result, models display a 25 percent improvement from first generation model in overall black levels, further enhancing picture brightness and contrast.

Powerful Convenience Features

The new sets also offer Uniform Brightness Screen™ technology, which provides a wider vertical viewing angle and consistent horizontal brightness from top to bottom, resulting in brilliant picture images that can be seen from any angle. In addition, each model features a Double Anti-Reflective Coating screen that minimizes glare for an even more enjoyable home theater experience.

For the best digital connection, the line-up incorporates a Digital Visual Interface (DVI-HDTV) connection that enables copy-protected, high-definition video content to be delivered to the unit from a DVI/HDCP (High-bandwidth Digital Content Protection) compatible set-top box, such as Sony’s SAT-HD200 HD/DIRECTV receiver.

Expanding upon their Memory Stick media slots for displaying JPEG images, the KF-42WE610, KF-50-WE610 and KF-60WE610 include MPEG1 file playback. Viewers can now watch their favorite video files recorded onto the Memory Stick media directly on the new widescreen set.

The 2003 Grand WEGA models have a sleek, two-tone chassis that can easily be incorporated into any home theater setting.

The KF-42WE610, KF-50WE610 and KF-60WE610 will be available in September for about $2,500, $3,000 and $4,000, respectively.

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