Dec. 14 (Bloomberg) By Kevin Cho Sony Corp.’s PlayStation 3 video- game console won market share from Nintendo Co.’s Wii player and Microsoft Corp.’s Xbox 360 in the U.S. in November as price cuts helped attract users.
The PlayStation 3 controlled 21 percent of the market for the latest generations of players in the U.S. last month, from 12 percent in October, according to calculations based on data from researcher NPD Group Inc. Wii’s share fell to 44 percent from 52 percent. Sales of the PS3 almost quadrupled in November, compared with the Wii’s 89 percent gain.
Sony, based in Tokyo, outsold the Wii for the first time in Japan last month after cutting the PS3 price in October and unveiling a cheaper model. Shipments of the PS3, Wii and Xbox 360 doubled in November as sales picked up in the days after Thanksgiving, when consumers start shopping for Christmas.
The combination of the price cut and seasonal lift gave the PS3 the biggest October-to-November sales increase of any hardware platform,” Anita Frazier, an analyst at NPD, wrote in an e-mailed statement.
U.S. retailers sold 466,000 PlayStation 3s last month, while Wii sales rose to 981,000 consoles, according to data from Port Washington, New York-based NPD. Wii outsold the PS3 by almost four-to-one in October.
Sony lowered the price for the PlayStation 3 by $100 to $499 in October and introduced a $399 model last month. The PlayStation outsold the Wii in the period from Oct. 29 to Nov. 25, according to Tokyo-based researcher Enterbrain Inc.
Combined U.S. sales of the PlayStation 3, Wii and Xbox 360 reached 2.2 million units in November, from 1 million in October, according to NPD. Nintendo is based in Kyoto.
PlayStation 3 and Wii were introduced in November 2006, a year after Xbox 360. PlayStation 3 initially sold in versions that cost $599 and $499. Redmond, Washington-based Microsoft, the world’s largest software maker, dropped the price of the cheapest Xbox 360 to $280 from $300 in August.