Samsung in 3rd position after Nokia, Sony Ericsson

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Samsung mobile phones are becoming more popular with Indian users, as per a research. Lately, it has gone ahead of Motorola, placing it at the third position. It even aims to beat Sony Ericsson by launching wider ranges of cellphones..

MOBILE HANDSET market in India witnessed a new graphical shift among its major players. Samsung has pushed Motorola behind at third position as per figures from a market research firm.

According to the latest ORG statistical reports, Samsung’s market share increased from 5.7 per cent in January 2008, to seven per cent in March, this year. Eventually, surpassing Motorola’s shares that fell from 6.7 per cent to 5.9 per cent.Nokia rules the top position. It continues to dominate the market with a whopping 59.5 per cent market share. Sony Ericsson stands at second position with a market share of 8.1 per cent. Nokia’s market share, however, has dropped over the last three months. As a result, it lost one or two percentage points.

Samsung informs that it plans to reach the second slot in a few months’ time, leaving Ericsson behind.

Head of Samsung Telecom, India, Sunil Dutt, is of the view, “We have achieved substantially. We hope to gain with our new range of models and become the second largest brand in the market by the end of 2008. We have a manufacturing capacity of seven million units, which can be enhanced further. We can also leverage the group’s existing facility in Chennai if needed.” The company is also preparing for launching a range of new handsets for Indian customers.

However, Motorola

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opines that it will re-look into its efforts on the Indian market, so the competition for the third slot can become more dynamic in the near future.

A year earlier, analysts from Merrill Lynch paid a visit to India and reported that Nokia managed to separate a massive 75-80 per cent of the market because it rapidly rolled out retail distribution deals. Of the estimated 79,000 retail outlets in India, selling cellphones, Nokia had a presence in 72,000 of them.

Ever since, almost every handset dealer has laboured to make their retail presence felt. More specifically, in the shrinking market, maximum share rests with Nokia.

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