If you love 3D and you love watching Sport youâ€™re going to love the fact that Sony has signed a deal with FIFA, the international football governing body to broadcast up to 25 world cup games in 3D.
You wonâ€™t be able to watch the 3D world cup matches at home though, bit of a pity that, youâ€™ll have to travel to one of the Sony Booths in seven cities around the world which include Berlin in Germany, Mexico City in Mexico, Paris in France, Rio De Janeiro in Brazil, Rome in Italy, Sydney in Australia and London in the UK.
The matches will be recorded by Sony using Sony 3D cameras, of course, what else would they use? The footage will then be broadcast to the â€œFan Festâ€ locations across the globe.
Highlights of the matches will be shown in Sony showrooms, and a final film will be produced from the whole footage and sold through Sony Pictures. You just know thatâ€™s going to sell donâ€™t you.
3D is the latest buzz word in the industry but it hasnâ€™t quite caught the imagination of regular consumers yet, geeks yes, ordinary folk no.
Sony is particularly keen to promote 3D in general as they have big plans in that area and amongst other things will start selling their 3D TVâ€™s from next year.
â€œAt Sony, the 3D entertainment experience will not only focus on the 3D TV alone, but from 2010 will also encompass a range of 3D compatible products such as Blu-ray Disc players, VAIO notebook computers and PlayStation 3â€ said Fujio Nishida, President of Sony Europe in a press statement.
Sony Chief Executive Howard Stringer believes sport is an excellent way to show off the strengths of 3D and thinks it is â€œcoolâ€ to watch a football game in 3D.
Yep Sony must be jumping up and down at the prospect of showing off 3D to the world during something that is as high profile as the world cup.
â€œItâ€™s a great opportunity to get people to experience 3-D firsthandâ€ said Sony spokesman Atsuo Omagari.
Traditionally you need special specs to be able to view 3D, a type of technology that gives the illusion of depth on a screen, but there are plans afoot to produce television sets where you donâ€™t need glasses.
Me, I donâ€™t care, specs or no specs, I canâ€™t wait.