Sony Further Expands Retail Reach Making Aibo® Entertainment Robot Available At Good Guys

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AIBO Now Offered at Retail Locations Nationwide and Online.
Entertainment Robot America (ERA), a division of Sony Electronics Inc., and Good Guys (Nasdaq:GGUY), today announced that ERA has further expand its retail distribution by selling the brand new futuristic AIBO 220 [ERS-220], and the silver AIBO 2nd Generation Entertainment Robot at select West Coast Good Guys locations and online at www.goodguys.com.

The AIBO 220 is now available at select Good Guys stores including California (18), Washington, Nevada and Oregon.Available software packages offered at Good Guys retail outlets include AIBO Life 2, software that allows consumers to raise AIBO from an infant to an adult, AIBO Explorer, software that transforms AIBO into a fully mature robot, a lithium ion battery pack, and an Energy Station for dual battery charging and LCD energy level read-outs.

In addition, ERA also announced that goodguys.com is also carry the silver AIBO 2nd Generation and select AIBOware software and accessories.

“The addition of Good Guys as our newest retail channel is another strong stride in the mass marketing of Sony’s AIBO Entertainment Robot platform,” said Victor Matsuda, vice president of ERA. “As the Good Guys chain is known for quality innovative consumer electronic products and committed customer relations it is an excellent fit for AIBO and ERA’s marketing goals.”

“We are delighted to offer consumers the latest and greatest in home entertainment technology, said John Keating,” director of merchandising for Good Guys. “Our objective is to provide our customers with an extensive array of high end technologies to choose from and Sony’s new family of AIBO Entertainment Robots enables us to meet the increasing demand for high quality original products.”

The family of AIBO Entertainment Robots, as well as the variety of available software packages and accessories, can also be explored in greater detail on the official AIBO Web site at www.us.aibo.com.

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