Sony, Comcast To Open Joint Concept Store

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Comcast and Sony said they will open a jointly branded retail store here Tuesday on the lower-level concourse of the Comcast Center.

The venue will combine a Sony Style electronics store with a retail showcase for Comcast cable TV products and services, including CableCard-enabled TVs and set-top decoders and high-speed cable broadband services.

The store, which will be called Sony Style Comcast Labs, may be used as a test and possible model for the rollout of similar stores in other locations, the companies told the Philadelphia Inquirer. It will also showcase future technologies in the pipeline for both companies.

The first Sony Style Comcast Lab store opens Tuesday in Philadelphia.

Demonstrations will include “The Future of High-Speed Internet: 100 Mbps surfing and downloading live,” and “The Future of Home Phone Service: The enhanced cordless telephone,” featuring email, IM, text and Yellow Pages.

The Sony-Comcast hybrid is the reported brainchild of Sir Howard Stringer, chairman/CEO of Sony Corp., and Brian Roberts, chairman/CEO of Comcast.
“Consumer electronics are becoming increasingly advanced, and the strategy behind the Sony Style stores has always been to create a comfortable environment where consumers interact with and educate themselves about the latest technology,” said Stan Glasgow, president/COO of Sony Electronics in the U.S. “At Sony Style Comcast Labs, trained staff show consumers how to unlock the full potential of their devices by demonstrating how Comcast’s advanced delivery services integrate beautifully with Sony’s hardware products and entertainment content.”

Philadelphia Mayor Michael Nutter added: “This is another great example of innovation and consumer technology being showcased in Philadelphia by Comcast. Comcast has attracted great partners like Sony that continue to benefit our citizens with cool products.”

Sony currently operates about 40 Sony Style stores in the United States. Although the stores sell products to shoppers, they are equally intended to showcase diversified Sony products and to give consumers a hands-on demonstration of products they may have only seen or read about online, and ask more detailed questions of store staff.

Comcast has also tapped retailers to carry some of its services in select markets. Currently, about 5,000 retail stores from chains including Wal-Mart, Best Buy and Target have relationships with the carrier.


More information on this partnership

Consumer electronics giant Sony has partnered with Comcast, the country’s largest cable operator, to create a new retail outlet at Comcast headquarters in Philadelphia that will show off Sony products working in conjunction with Comcast’s video, data and voice services. The “Sony Style Comcast Labs” store, which will unveiled to the press this afternoon by top Comcast and Sony executives including Comcast chairman and CEO Brian Roberts, will open tomorrow in The Market at the base of the Comcast Center in Philadelphia at 17th St. and JFK Boulevard. The co-branded store will feature top Sony products, including BRAVIA high-definition LCD televisions, VAIO PCs, Cyber-shot digital cameras, Handycam camcorders, PSP and PlayStation 3 game consoles, and new OLED (Organic Light Emitting Diode) TVs, while Comcast will demonstrate all of its products and services from voice to video and Internet and demonstrate how they each work together. [1] At the new store, Sony said it plans to offer Bravia high-definition LCD TVs, Vaio PCs, DSLR and Cyber-shot digital cameras, PlayStation 3 and PSP consoles, and other products. Comcast will be demonstrating its entire portfolio, the press release indicated, including voice, video and Internet services. “Innovation has been the cornerstone of all that we do at Comcast, and this new interactive space is the perfect showcase for our current and future technology,” said Tony Werner, Comcast’s CTO, in the statement. “We’re thrilled to have this unique space anchor our corporate headquarters as a clear demonstration of innovation. It’s also a terrific, hands-on way for consumers to experience how all our products work together.” “This is another great example of innovation and consumer technology being showcased in Philadelphia by Comcast,” added Philadelphia Mayor Michael Nutter in a statement.[2] “Consumer electronics are becoming increasingly advanced, and the strategy behind the Sony Style stores has always been to create a comfortable environment where consumers interact with and educate themselves about the latest technology,” said Stan Glasgow, president and COO of Sony Electronics in the U.S., in a statement. “At Sony Style Comcast Labs, trained staff show consumers how to unlock the full potential of their devices by demonstrating how Comcast’s advanced delivery services integrate beautifully with Sony’s hardware products and entertainment content.” “Innovation has been the cornerstone of all that we do at Comcast and this new interactive space is the perfect showcase for our current and future technology,” added Tony Werner, Comcast’s chief technology officer. “We’re thrilled to have this unique space anchor our corporate headquarters as a clear demonstration of innovation. It’s also a terrific, hands-on way for consumers to experience how all our products work together.”[1]

Sony Style Comcast Labs feature the best of Sony?s electronics and the most innovative service offerings from Comcast. Sony Electronics offerings include BRAVIA ” high definition LCD televisions, VAIO ” PCs, ? (alpha) DSLR and Cyber-shot ” digital cameras, Handycam ” camcorders, PSP ” and PlayStation ” 3 game consoles and emerging technologies like OLED (Organic Light Emitting Diode) TVs. Comcast will showcase all of its products and services from voice to video and Internet and demonstrate how they each work together seamlessly for the consumer. Shoppers will have opportunities to make informed purchase decisions about what best fits their needs via personalized service and product demonstrations from in-store Sony Electronics and Comcast representatives.[3]

The new store will be a 3400 square foot retail space with a preview of broadband Internet equipment allowing shoppers to surf at 100 Megabits per second. While this is about 17 times faster than most Comcast cable subscribers can surf today, Comcast is planning to roll out the 100 Megabit per second service by year’s end — though likely on a very limited basis. For their part, Sony will be bringing its existing Sony Style to Comcast Labs, displaying its new cable TV interface called Tru2way. This device allows all cable providers (including Comcast) to standardize their systems so that a single set-top box operates with every cable company, meaning no new remotes or systems to learn when switching carriers. Sony will also highlight its other popular products, such as PlayStation products, laptops, cameras and camcorders, and will bring their popular concierge Q&A counter to the new store.[4] The economy may be going through a bad time at the moment, but that is not stopping two of the biggest companies Sony (NYSE:SNE) and Comcast (NASDAQ:CMCSA) from opening up a retail store together. In a report over at CTV, the store is set to open up tomorrow and will showcase a range of products from the two companies and will give them to a chance to reveal new technologies too. It is said that this store will be named, ‘Sony StyleComcast Labs’ and will display products such as Televisions with Comcast’s TV interface running on it, as well as state of the art broadband equipment. The store will also sell Sony usuals such as Playstation gaming systems, Cameras, Laptops and Camcorders.[5] Sir Howard Stringer, chairman and CEO of Sony Corporation, and Brian L. Roberts, chairman and CEO of Comcast, conceived the idea as a destination where consumers could learn about emerging technologies and experience new digital devices. The co-branded retail store and technology lab, which opens to the public tomorrow, will showcase the latest innovative products and services from both companies and preview future Comcast technology, products and services.[3] Sony Electronics and Comcast plan to open a co-branded retail and technology store in Philadelphia on Tuesday in what will start as an experiment but could result in more stores jointly offering Sony consumer devices and Comcast cable services. While the 3,400-square-foot store will sell familiar products from both companies, Comcast chief executive Brian L. Roberts said there will be “a labs aspect” to the store, because consumers will have the opportunity to see products under development.[6] Sony Electronics and Comcast Monday said they would open a co-branded retail location in Philadelphia’s Comcast Center. According to a joint press release, the store opens to the public on Tuesday, will be called Sony Style Comcast Labs, and will display products and services from both companies.[2] “Consumer electronics are becoming increasingly advanced, and the strategy behind Sony Style stores has always been to create a comfortable environment where consumers interact with and educate themselves about the latest technologies,” said Stan Glasgow, president and COO of Sony Electronics in the U.S., in a statement. “At Sony Style Comcast Labs, trained staff show consumers how to unlock the full potential of their devices by demonstrating how Comcast’s advanced delivery services integrate beautifully with Sony’s hardware products and entertainment content.” Sony has more than 40 Sony Style stores in the U.S., but the Philadelphia spot with Comcast will be its first co-branded retail location.[2]

Sony Electronics Inc., a world leader in consumer electronics and technology, and Comcast Corp. (Nasdaq: CMCSA, CMCSK), the nation?s leading provider of entertainment, information and communications, are partnering to open a unique retail experience in the Comcast Center: Sony Style Comcast Labs.[3] The Sony Style Comcast Labs is located the heart of The Market at the base of the Comcast Center in Philadelphia at 17th and JFK Boulevard. There are more than 40 Sony Style ” stores around the country that are designed to help consumers make technology a part of their lifestyles and their homes.[3]

Comcast will also be showing off a home phone product that is e-mail-, IM-, and SMS-enabled. “We’re thrilled to have this unique space anchor our corporate headquarters as a clear demonstration of innovation. It’s also a terrific, hands-on way for consumers to experience how all our products work together,” said Comcast CTO Tony Werner. This grand opening comes on the heels of a “grand closing” of sorts for Sony. Less than one month ago, the company announced that it will be closing its operations in the San Francisco Metreon which included a Sony Style store, and the only PlayStation Store in the United States.[7] Called “Sony Style Comcast Labs,” the store will be similar to the 40 Sony Style stores in the United States, but will include Comcast’s roster of products as well, with a special focus on emerging technologies from the service provider. One of these nascent technologies enables a 100 Mbps Internet connection, of which the company will give a live demonstration tomorrow.[7]

The store will focus on new technologies and interactive product available from Comcast and Sony. Sony already has over 40 retail stores around the U.S., called Sony Style, and at this time this joint venture is going to be for a single store only, according to Comcast’s Robert Faught, senior VP of Retail and Alternate Channel Sales.[4] Despite the poor economy, U.S. cable TV operator Comcast Corp. and electronics company Sony Corp. plan to open a retail store tomorrow to showcase new technologies and products.[8] Electronics giant Sony and cable powerhouse Comcast have joined forces and are in final preparations to open a new joint high-end electronics store in Philadelphia, PA. Both companies will focus on high-end Sony products and new Comcast services that consumers can use with their pricey TVs and other Sony gadgets.[9] The cable giant will open the first jointly branded Sony-Comcast store in the lower-level concourse of the Comcast Center. The store will showcase top-of-the-line Sony products, such as superthin TVs, and cutting-edge Comcast services, such as superfast Internet access.[10]

Comcast and Sony are set to open a retail store this week at the cable company’s downtown Philadelphia headquarters that will show off “wideband” Internet service, tru2way-enabled HDTVs and other products and services.[11] Philadelphia (PA) – A new retail store called Sony StyleComcast Labs will be added to the Comcast Center, a brand new skyscraper in Philadelphia which also serves as the headquarters for Comcast, the nation’s single largest cable operator.[4] The store will be called Sony StyleComcast Labs and ensconced in the Comcast Center, the newest skyscraper in Philadelphia and headquarters of the nation’s largest cable operator. The store, more than 3,400 square feet, will show off such things as home broadband equipment that would enable people to surf at 100 megabits per second — roughly 17 times the average speed of cable broadband.[12]

Depending on the success of the first store — which is located in the Comcast Center — other stores could begin to pop up in the area. The store will double as a way for Sony and Comcast to preview new technologies in its labs section, so people will be able to see up-and-coming technologies.[9]

Sony and Comcast announced this morning that they will open the doors to a new co-branded retail storefront tomorrow in the Comcast Center in Philadelphia, Pennsylvania.[7] The new Sony-Comcast store is scheduled to open on Tuesday, and is located on the first floor of the Comcast headquarters. It should be interesting to see how Sony does in this joint venture with Comcast, as it has had recent ups and downs in regards to retail stores. Sony was forced to close its only PlayStation store, which was in San Francisco, due to lack of consumer interest — i.e. no one was going into the store and purchasing anything.[9] The store also will sell other Sony products, including PlayStations, laptop PCs, cameras and camcorders. “This is another great example of innovation and consumer technology being showcased in Philadelphia by Comcast.[11] Sony has played a key role in the development of Blu-ray Disc? technology, CD, DVD and Super Audio CD technologies, among many others. The company is noted for a wide range of consumer audio-visual products, such as the BRAVIA” LCD high-definition television, Cyber-shot” digital camera, Handycam” camcorder and Walkman” personal stereo. Sony is also an innovator in the IT arena with its VAIO” personal computers and in high-definition professional broadcast and video equipment, highlighted by the XDCAM” HD and the CineAlta? lines of cameras and camcorders, and the SXRD? 4K digital projector.[3]

Comcast plans to demo 100-Mbps surfing and downloading as well as an enhanced cordless phone that has e-mail, IM, text, and Yellow Pages features. Executives from both companies said the store is intended to be a one-off, but — if successful — the concept could result in additional stores being rolled out. Sony is planning to demonstrate a brace of its familiar electronics offerings — including LCD televisions, Walkmans, Vaio PCs, digital cameras, and PlayStation 3 game consoles. Its emerging OLED TVs also will be on display.[6] The existing Sony and Comcast locations are focused in each company’s respective offerings. In the co-branded store, “shoppers will have opportunities to make informed purchase decisions about what best fits their needs via personalized service and product demonstrations from in-store Sony Electronics and Comcast representatives,” the companies said in a joint statement.[6] Shoppers will be able to get personalized service and product demonstrations from in-store Sony Electronics and Comcast representatives. They will also see demonstrations of emerging services including “The Future of High-Speed Internet”, with 100 megabit-per-second broadband service on display; and “The Future of Home Phone Service,” showing an enhanced cordless telephone that uses Comcast’s Voice-over-IP technology to deliver voice service as well as email, IM text and Yellow Pages features.[1] Sony Style Comcast Labs will feature each company’s products and services, as well as previews of products and services the companies are developing. Those will include 100 megabits per second Web surfing and downloading, and the enhanced cordless telephone, which allows users to send and receive e-mail, instant messages and text messages, plus access the Yellow Pages.[13] For now, plans call for one store, which will be called Sony Style Comcast Labs. Both companies said that there could be other locations, but that they would wait to see how this one did.[10] The Sony Style Comcast Labs store will be accessible from Suburban Station, but it will not be visible from the street.[10]

Comcast has attracted great partners like Sony that continue to benefit our citizens with cool products,” Philadelphia Mayor Michael Nutter said in a statement. Sony has more than 40 U.S. retail stores, called Sony Style, and Comcast sells its services in about 5,000 retail stores operated by Wal-Mart, Best Buy, Target and others, the Philadelphia Inquirer reported.[11] Sony already has 40 U.S. Sony Style stores that feature Sony electronics and entertainment offerings; Comcast has some 5,000 retail outlets.[6] Sony Electronics, which is based in San Diego, operates more than 40 Sony Style stores.[13]

The Comcast-Sony store will include Sony Style’s “concierge counter,” where staff will answer customers’ questions about products. Last month, Microsoft announced plans to open its own stores and hired an executive with experience at Wal-Mart Stores Inc. and DreamWorks Animation SKG Inc. to oversee the venture. Microsoft likely would try to replicate Apple’s success in raising the profile of its products through its stores.[12] The Philadelphia shop, which opens Tuesday, will showcase Sony electronics and Comcast services. Shoppers will be able to see products still under development from both companies.[6] The stores serve as a showcase for Sony?s most innovative consumer electronics products and entertainment offerings.[3] The cable TV operator and the electronics company will use the store to showcase new technologies and products, taking a page from Apple Inc., as Microsoft Corp. might also soon try to do.[12]

Comcast’s TV interfaces will be connected to new Sony TVs, for instance, in an example of the growth of electronic devices linking with set-top boxes and other cable offerings.[6] Sony will display a new TV running Comcast’s TV interface. It uses Tru2way, which is software that cable providers are rolling out to standardize their systems so the same set-top box can work with any cable operator.[12]

In a trip over to Comcast’s Flash Drive building a while back, I noticed the “coming soon” sign on a space designed for a new Sony Style store.[14] PHILADELPHIA (AP) — Despite the poor economy, Comcast Corp. and Sony Corp. plan to open a retail store Tuesday.[12] The goal is to “demystify technology,” Fasulo said. Comcast now sells its services in about 5,000 retail stores, including Wal-Marts, Best Buys, and Targets.[10] The question is: how far into retail will Comcast dabble beyond that? At the moment the operator bundles services with modems in places like Wal-Mart and Best Buy, but is it now looking to follow the Verizon Experience store model? Stay tuned.[14] Robert Faught, senior vice president of retail and alternate channel sales at Comcast, said Comcast has no plans for now to expand beyond the one store, since the cable service already is being marketed through major retailers. That could change depending on how this store performs.[12]

The store is the final unfinished piece of Comcast’s new corporate headquarters and will complement the huge video wall in the lobby, chief executive officer Brian L. Roberts said.[10] Brian L. Roberts, Comcast CEO, says the new store will “give our hometown a sneak peek of whats coming next.” Buzz this story.[10]

The”Sony Style Comcast Labs store, scheduled to open in the lower-level concourse of Comcast Center building on March 17, will encompass more than 3,400 square feet, the AP reported.[11] Comcast and Sony, which along with Lionsgate are partners in online and on-demand FearNet, may decide to open other stores if the initial location performs well, according to the AP.[11] LMAO this is too damn funny “high end store” WTF Sony needs to paid the ransom for their kidnapped CEO of their France’s Tape manufacturing division LOL!! before they open up yet another failure.[9]

Sony has about 40 Style stores in the United States, including one in King of Prussia. As much about marketing as they are about sales, the stores are designed for shoppers who might not be comfortable with electronics.[10] Further information about Sony Style stores is available online at www.sonystyle.com/retail.[15]

Headquartered in San Diego, Sony Electronics is a leading provider of audio/video electronics and information technology products for the consumer and professional markets.[15] Comcast Corporation (Nasdaq: CMCSA, CMCSK) ( www.comcast.com ) is the nation’s leading provider of entertainment, information and communication products and services.[15]

Comcast’s content networks and investments include E! Entertainment Television, Style Network, Golf Channel, VERSUS, G4, PBS KIDS Sprout, TV One, ten sports networks operated by Comcast Sports Group and Comcast Interactive Media, which develops and operates Comcast’s Internet businesses, including Comcast.net ( www.comcast.net ).[15]
Sounds like the store will be part commerce site and part Comcast showcase, with the operator showing off 100-Mbps broadband connections and tru2way TVs.[14] Comcast will show demos of 100-Mbps broadband service, which the cable operator plans to launch commercially by the end of the year, according to the AP.[11] A year ago, Roberts was a headliner at the Consumer Electronics Show in Las Vegas, the industry’s signature trade show in the United States. Comcast says it believes it is important to tighten its sometimes fractious relationship with consumer-electronics manufacturers as different devices – phones, televisions, and computers – begin to communicate, or converge, inside the home.[10] Sony has failed in every industry that it entered in the past decade. This includes: the music industry, software, gaming, TVs and every other facet of the electronic world. What a bad investment by Comcast, I watch their stock sink over the next 18 months with this failed venture.[10]

In a world of competition most folks would dump the rude jerks of Comcast in a flash. Comcast has got to know that they can not run their brick and mortar operation in the same sloppy, knee jerk and amature way they have managed the cable and internet business. The folks over at Sony should stick to manufacturing and pay attention to their core business before they loose focus and float up on the beach.[9] With 24.2 million cable customers, 14.9 million high-speed Internet customers, and 6.5 million Comcast Digital Voice customers, Comcast is principally involved in the development, management and operation of cable systems and in the delivery of programming content.[15] Comcast (NASDAQ:CMCSA,CMCSK) has 24.2 million cable customers, 14.9 million high-speed Internet customers and 6.5 million digital phone customers, and has interests in cable networks and sports teams.[13]

I sure hope Comcast hires some experts in customer service because the company team doesn’t know jack shit about how to retain or treat customers They are even less talented when it somes to delivering on their promises of good service. Comcast does real well where customers have no choices due to the antiquated and corrupt franchise system that allows them to establish little monopolies. [9] A person buying a new flat-panel TV, for example, can also buy high-definition TV services from Comcast.[10] “You can’t carry a TV away from the Comcast Center like you could from the King of Prussia mall,” Roberts said.[10]

Comcast has attracted great partners like Sony that continue to benefit our citizens with cool products,? said Philadelphia Mayor Michael Nutter.[3] Sony will show HDTVs that use CableLabs’ tru2way specification running Comcast’s interactive program guide.[11]
The store also will sell Sony PlayStations, laptops, cameras and camcorders.[12] The company still runs official outlet stores across the country, where Sony is still able to generate a shopping buzz.[9]

People can browse or use Sony’s latest products and ask questions of the staff, said Mike Fasulo, executive vice president of Sony in the United States.[10] Share a comment or problems with products and services. Follow us on twitter or read more sony news.[5]

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Through out my years, Sony has been a passion of mine.

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