Sony Charges $25 to Rent Cloudy with a Chance of Meatballs Early

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Sony has announced that fans will be able to watch the animated movie “Cloudy with a Chance of Meatballs” a full month before its DVD/Blu-ray release on their Bravia HDTV sets (with networking capabilities).

The price of this privilege is $24.95, which Sony argues is a good deal considering the early access and that it’s cheaper than taking the entire family to the movie theater.

Renting the film a few weeks later means that fans can get it from Netflix or Blockbuster for a fraction of the price. When you compare Sony’s deal to Redbox, which is $1 per night, then the whole thing looks even more ridiculous. It would be cheaper to just buy the movie on DVD, but apparently some people would rather pay an extra $20 to see “Cloudy” early. Another Option
Were you planning to buy a Sony Bravia TV or Blu-ray player in the near future? If so, the company will throw in a free streaming movie, and you’ll get to see it a month before it’s released on disc.

Buy the product between November 9, 2009 and January 4, 2010 and you’ll get to see Cloudy with a Chance of Meatballs. The movie will also be streamed to owners of current networked Bravias, plus the BDP-N460 networked BD player, for a cost of $24.95 between December 8, 2009 to January 4, 2010.

We’ve been seeing a lot of streaming deals lately, some involving strange bedfellows. But two things make this Sony news special: (1) Free stuff! And (2) the precedent of streaming to Sony hardware owners before disc release.

Cloudy with a Chance of Meatballs is an animated movie based on a children’s book of the same name. The voices are provided by SNL’s Bill Hader and Andy Samberg, Anna Faris, James Caan, Mr. T, and Neil Patrick Harris.

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