SanDisk, Sony Team Up to Develop New ‘Memory Stick’

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SUNNYVALE, Calif. (Reuters) – Flash chip memory maker SanDisk Corp. (Nasdaq:SNDK – news) on Wednesday said that it was teaming up with Japanese electronics giant Sony Corp (news – web sites). (6758.T) to develop the next generation of Sony’s chewing-gum-sized “Memory Stick”.

The two companies said they would develop the next generation of Memory Stick together and separately manufacture and sell the product.The Memory Stick, which uses flash memory in different versions ranging from a 8-megabyte stick to a 128-megabyte stick, can be swapped among other Sony products such as digital cameras and personal computers to store data, pictures, video and music.

Also, under the agreement announced on Wednesday, SanDisk will be able to sell the Memory Stick under the SanDisk brand, the companies said. SanDisk also will sell Sony its NAND Flash Memory components, they said. NAND is a type of flash memory chip used in MP3 audio players and other portable devices.

“We are very pleased that Sony has invited us to contribute our expertise and intellectual property in flash memory cards to jointly develop the next generation of Memory Stick,” said Eli Harari, SanDisk president and chief executive. “This agreement enables SanDisk to sell every major flash memory card form factor so we can truly be a one-stop shop to our retail customers,” he said.

SanDisk said it would start worldwide shipments of Memory Stick and accessories to its more than 29,000 retail outlets over the next two quarters.

Sales of NAND components to Sony are expected to begin toward the end of the year, it said.

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Through out my years, Sony has been a passion of mine.

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