Sony Corp. plans to introduce a liquid-crystal-display television capable of displaying 3-D video by the end of 2010, according to a person familiar with the matter.
Major TV manufacturers, including Sony rivals Samsung Electronics Co., LG Electronics Inc. and Panasonic Corp., have committed to introducing 3-D products and see the technology as a major catalyst to spur TV sales.
Sony has also flagged the potential for 3-D but hadn’t yet committed publicly to a schedule for a 3-D television. The company will announce plans for a new 3-D television at next week’s IFA consumer electronics show in Berlin, the person said.The introduction of a new and costly 3-D television comes at a time when Sony is working to turn around fortunes at its TV division, which has lost money for five straight years. As part of its turnaround plans, it has tried to focus less on technological marvels that are too expensive to appeal to ordinary consumers.