Higher Capacity And Smaller Size Options Available For Existing Memory Stick Devices

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Offering a greater range of options for Memory Stick™ media-enabled devices, Sony Electronics introduced two new media cards designed to connect the growing universe of compatible devices.

The new Memory Stick® media with Memory Select Function™ is based on the existing Memory Stick media platform, which incorporates multiple 128MB memory units on a single card. Users of current Memory Stick media-enabled devices which support 128MB capacity can quickly and easily separate their personal data into the individual memory units via a switch located on the back of the media.

Initially with a total 256MB (128MBx2) capacity, the new memory card will be available at retailers nationwide in April for about $160.
“Personal photos and business documents and any other digital files should be easily accessible on a memory card,” said Mark Viken, senior vice president of the Information Technology Products Division at Sony Electronics. “By partitioning the memory on the new Memory Stick media, users can find the file they need in half the time.”

Also announced today, the tiny MagicGate™ Memory Stick Duo™ media will make its American debut this spring. One-third the volume and half the weight of standard-size Memory Stick media, the new card was designed for use with smaller digital devices, including cellular phones and wearable portable audio players.

The MagicGate Memory Stick Duo card will be available at retailers nationwide and at www.sonystyle.com in 64MB and 128MB capacities for about $70 and $110, respectively. Both will ship with an adapter that is compatible with all devices with a Memory Stick media slot.

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