Sony introduced its DSLR-A700, a new member of its Alpha digital Single Lens Reflex (SLR) camera line. The new camera ships in October for about $1400.
The DSLR-A700 features a 12.2-megapixel CMOS sensor paired to a newly developed auto focus system featuring 11 wide-area sensors. It also sports a 3-inch LCD viewscreen. It sports a maximum shutter speed of 1/8000th of a second and records images in digital raw or JPEG formats.The DSLR-A700 can shoot up to five frames per second, continuously until the card is filled in JPEG fine or standard quality and up to 18 frames in digital raw format. The camera has fourteen creative modes like night view, autumn leaves, “vivid” and more. Users can also adjust sharpness, zone matching and other parameters to customize how the shots look. The camera employs what Sony calls a “Dynamic Range Optimizer” (DRO) to recover detail in areas of shadow, as well.
HDMI output is included for connecting to HD sets, and the camera connects to a Mac or PC using USB 2.0. It has two memory card slots, and records images to Memory Stick Duo/Memory Stick Pro-HG or CompactFlash Type I and II memory cards. On the CompactFlash side, the DSLR-A700 supports the newer, faster UDMA standard that enables it to use “300x” cards now on the market.
Sony has introduced two new lenses to complement the DSLR-A700, including the DT 16 – 105mm lens (for $580) and the DT 18-250mm lens (for $550). Sony will offer the A700 bundled as a kit in October with an 18-70mm lens for $1500, or bundled with the 16-105mm lens in November for about $1800.