Sony took the wraps off two new Cyber-shotÂ® digital still cameras today that create a new standard of mobility with technologies that answer consumersâ€™ on-the-go needs.
Sony has designed two new innovative Cyber-shot cameras (models DSC-HX5V and DSC-TX7) that are the worldâ€™s first compact digital still cameras to include full HD (1920 x 1080 60i) Advanced Video Codec High Definition (AVCHD) video capability. They are also the worldâ€™s smallest and thinnest AVCHD capable cameras.
These are the first Cyber-shot cameras with an in-camera Backlight Correction High Dynamic Range (HDR) feature for managing difficult lighting situations and TransferJetâ„¢ wireless technology for sharing, storing and viewing images. The HX5V model is also the worldâ€™s first still camera to include GPS + Compass and Optical SteadyShotâ„¢ with Active Mode technologies.With Sonyâ€™s â€œExmor Râ€ back illuminated CMOS sensor technology, these cameras provide excellent low-light performance, 10fps burst shooting and the new Intelligent Sweep Panoramaâ„¢ feature.
In addition to its cameras, Sony introduced three other devices with TransferJet technology at CES, including a Sony Memory StickÂ® memory card (model MS-JX8G) with a wireless transmitter/receiver, a Sony TransferJet Station (model TJS-1) and a VAIOÂ® F Series notebook.
â€œAdding to the outstanding low-light performance and impressive Sweep Panorama feature, we are providing high-quality movies with full HD video, stereo sound recording when capturing movies on the go and an in-camera HDR solution for capturing high-contrast scenery. Sony can provide these solutions because of its expertise with other imaging products including HandycamÂ® camcorders and Î± DSLR cameras,â€ said Kelly Davis, director of the Digital Imaging business at Sony Electronics. â€œOur goal is not only to make it easy for consumers to get the best shotâ€”still or videoâ€”but also to have the best sharing experience.â€
With the AVCHD format, these new cameras record movies in 1920 x 1080 full HD resolution at 60i in 17Mbps. The AVCHD format captures a high degree of detail and smooth movement, and when footage is burned to disc, it can be played back on your HDTV using most Blu-ray Discâ„¢ players, SonyÂ® PlayStationÂ®3 systems and compatible Blu-ray Disc enabled PCs. In addition to the supplied PMB software for Windows users, it is also possible to edit recorded AVCHD file using iMovieÂ® for Macintosh users.
The camera will also capture videos in the MP4 format (up to 1440 x1080 30p 12Mbps) for online sharing.
The HX5V and TX7 cameras offer in-camera multi-shot High Dynamic Range (HDR), which combines highlight and shadow detail of two separate captures into one remarkably natural looking imageâ€”even without a tripod.
HDR offers a solution for strong backlight situations which typically result in either dark shadows in the foreground or a washed out background. Sonyâ€™s â€œExmor Râ€ sensor and BIONZâ„¢ processor help to correct these issues.
The HX5V and TX7 cameras have an Intelligent Sweep Panoramaâ„¢ feature that captures wide landscapes or tall buildings in one easy â€œpress and sweepâ€ motion. Due to their â€œExmor Râ€ CMOS sensor technology, they can take up to 270 and 258-degree panorama shots, respectively, horizontally or vertically with an image size of 7,152 x 1,080 (horizontal wide panorama mode). In addition, these camerasâ€™ Intelligent Sweep Panorama feature, which is comprised of up to 100 separate captures, detects faces and subject motion and intelligently adjusts the width of each picture while stitching them together, resulting in natural looking panoramic photos.
Ideal for travelers who take hundreds of photos, the in-camera GPS + Compass feature on the HX5V camera makes it easy to store and share the location and direction of where photos were taken.
With social networking sites becoming more popular, people want to share more details of their experiences. The GPS + Compass feature provides a fun new way to share where they were — beyond the location. Using the free online satellite imagery application, Google Earthâ„¢ mapping service, users can view the images from a birdâ€™s eye view or from the direction in which the photo was taken. The GPS function automatically adjusts the cameraâ€™s internal clock by selecting the travelling area, without the hassle of setting the time manually.
TransferJet technology, which was developed by Sony and is supported by a consortium of other companies, allows you to transfer files between two TransferJet-enabled devices just by bringing the TransferJet marks on each product within one inch of each other without the hassle of hunting for cables or the complication of pairing. To transfer photos, TransferJet-enabled still cameras must each utilize the TransferJet Memory Stick media (sold separately).
TransferJet technology is perfect for sharing on the go. You can select up to 10 pictures and transfer them from camera to camera. For storing images, you can place the HX5V or TX7 cameras on the lower left-hand corner of the VAIO F Series notebook and import photos. For sharing at home on devices which do not have the technology, you can connect the TransferJet Station to devices with a type-A USB port, including your TV, digital photo frame or PlayStationÂ®3.
With the most innovative digital imaging technologies, the HX5V camera is ideal for everyone from travelers to party-goers. The multi-occasion camera features a 10 megapixel â€œExmor Râ€ sensor, a 3-inch LCD screen (measured diagonally) and a 10x optical zoom with wide-angle 25mm-250mm equivalent high-quality G lens allowing easy group shots and close ups when on the move.
In addition to its AVCHD video capability, the HX5V camera has Optical SteadyShotâ„¢ image stabilization with Active Mode, which lets you capture moving subjects such as kids walking or running. It allows a moveable lens element to shift with greater range of motionâ€”10 times the range of the Optical Steady Shotâ„¢ feature at wide end in standard modeâ€”during camera shake. The feature reduces camera shake so users can shoot smoother movie footage on the move. The cameras also have an HDMIâ„¢ output adapter for easily connecting to an HDTV for viewing pictures and movies (HDMI cable required).
For those seeking a sleek, compact camera, the 10MP TX7 model is just under an inch thin and is slim enough to slip into a pocket or purse. The 3.5-inch (measured diagonally) high resolution (921K) touch LCD screen offers easy image scroll by simply swiping your finger across the display. The cameraâ€™s high-performance Carl ZeissÂ® Vario-TessarÂ® 4x optical wide angle 25mm-100mm equivalent zoom lens brings distant subjects closer and Close Focus snaps close-ups in just under a half an inch from the subject.
The DSC-TX7 camera is also compatible with the Party-shotâ„¢ (model IPT-DS1) automatic photographer, which pans, tilts, zooms and adjusts composition to capture spontaneous images. Additionally, an embedded touch sensor located on the front edge illuminates when the TX7 camera is attached. By touching the sensor, the camera goes into the “On-demand shot” mode, which allows users to select the shutter timing without losing the advantage of Party-shot’s built-in intelligence.
To give customers greater choice and enhance the overall customer experience, the TX7 and HX5V cameras feature a memory card slot compatible with both Memory StickÂ® (PRO Duoâ„¢) and SD/SDHC formats. Sony is also expanding its industry leading line of consumer media with the addition of SD/SDHC memory cards.
Additional features found on HX5V and TX7 include iAuto, which detects eight and nine scenes, respectively, and optimizes camera settings and Easy Mode, which simplifies the camera menu. Optical SteadyShotâ„¢ image stabilization reduces blur without impacting image quality, Face Detection and Smile Shutterâ„¢ technology, which captures faces and smiles naturally.
These models include Picture Motion Browser (â€œPMBâ€) software for viewing, editing, organizing and uploading images to many major video and photo sharing Web sites.
This spring, Sony will launch a new service and a new integration with FacebookÂ® allowing users to easily and quickly share their photos and videos privately with friends and family. The service and the integration will be available as a downloadable update to the â€œPMBâ€ and â€œPMB portableâ€ software applications that are embedded with bloggieâ„¢ and Cyber-shot cameras and bundled with HandycamÂ® camcorders, bloggie cameras, Cyber-Shot cameras and Î± cameras. The Facebook integration complements the existing sharing capability with such sites as YouTubeâ„¢ and Picasaâ„¢ Web Albums.
The HX5V camera will be available in black this March for about $350, and the TX7 camera will be available in silver, blue and red this February for about $400. The TransferJet-enabled Memory Stick media will be available in January for about $100, and the station will be available in February for about $150. Pre-sales begin in January.
The cameras, Memory Stick, station, and a range of accessories will be available online at Sonystyle.com, at Sony StyleÂ® retail stores (www.Sonystyle.com/retail), at military base exchanges and at authorized dealers nationwide.