CEOs of Samsung Electronics and LG Electronics, as well as Sony, Toshiba and leading Chinese consumer electronics makers, will present their business strategies at the worldâ€™s biggest technology fair in the United States.
Over 2,500 exhibitors will reveal their latest products to more than 110,000 visitors at the 2010 International Consumer Electronics Show (ICES), which will be held from Jan. 7 to 10 in Las Vegas, show organizer CEA said.
The show will host 20 market-specific TechZones at the Las Vegas Convention Center (LVCC). These TechZones will highlight the latest in 3D technology, digital health, e-books, netbooks, robotics and much more.
Samsung Electronics, the world’s top producer of flat-screen TVs, has confirmed that the group’s heir apparent and chief operating officer (COO) Lee Jae-yong will attend the show.
Samsung officials said former group Chairman Lee Kun-hee, who was granted a special pardon from the government following a conviction for breach of trust, may fly to Las Vegas, though this hasn’t been decided on yet.
“Samsung Electronics CEO Choi Gee-sung will meet South Korean reporters on Jan. 5 and the chief executive will have a Q&A session,” a spokesman said.
“Our COO also plans to attend the tech fair to check trends in the global consumer electronics industry and to further discuss business ties with Samsung’s bigger clients,” Rhee In-yong, executive vice president and representative for Samsung Group, said.
Lee skipped the ICES earlier this year due to what Samsung officials said were “internal reasons.”
Nam Yong, who recently retained the top position as LG Electronics CEO for a second-term, will also have a lunch meeting with South Korean reporters on Jan. 6, according to LG Electronics spokesman.
“CEO Nam Yong will comment on key issues such as the possible interest in a stake purchase of Hynix Semiconductor and a detailed solar business strategy at the meeting.”
LG Electronics is the runner-up to Samsung Electronics in the global flat-screen TV market. It is also the world’s third-biggest handset vendor after Nokia and Samsung.
Kim Jong-kap, CEO of Hynix Semiconductor, and Kwon Young-soo, CEO of LG Display, have fixed plans for ICES, officials said.
Sony Chairman Howard Stringer and Microsoft CEO Steve Ballmer will also give keynote speeches about the firms’ aggressive business plans.
Samsung plans to feature its latest LED-backlit LCD TVs, showing thinner products at its booth, according to officials.
“Rather than exhibiting striking products, Samsung plans to expand the global LED-backlit LCD TV. With that perception, ICES is the right event for this strategy,” a Samsung representative said, adding more advanced sets of LED-backlit LCD TVs will be introduced.
In contrast, LG Electronics and Sony of Japan are planning to steal the limelight with 3D-TVs and related strategies.
LG, which aims to become the world’s biggest 3D TV producer, is set to fill up its own booth with 3D TVs.
Japanese TV makers, including Panasonic as well as Sony, have been ready to unveil detailed 3D TV-related strategies. With a strong edge in content, Japanese flat-screen TV makers are heavily betting on 3D TVs to revive their past glory.
“The show will be more interesting as new top executives at Samsung Electronics and surviving bosses at LG Electronics prepare for the fair amid ever intensifying competition among other players in the industry,” a high-ranking industry executive said.
By Kim Yoo-chul