Target clearances Sony Blu-ray player to $272

[claudio]

August 16, 2008 Select Target

by claudio » Sun Aug 17, 2008 3:44 pm

August 16, 2008

Select Target Corp. stores this month held a 30 percent clearance on Sony Corp.'s BDP-S300 Blu-ray player to clear inventory of the product.
The BDP-S300 carried a discounted price of $272, down from an MSRP $399.99.

Target began selling the BDP-S300 Blu-ray player in late 2007 in the midst of a format war between Sony's Blu-ray disc and Toshiba Corp.'s HD DVD.

The Blu-ray format declared victory over Toshiba Corp.'s HD DVD format in Feb.

Retailers, including Best Buy Co. Inc. and Wal-Mart stores have begun selling $299 Blu-ray disc players in an effort to increase adoption.

The $299 Magnavox NB500MG9, sold at Wal-Mart, is one of the least expensive Blu-ray disc players on the market, with most starting at the $399 range.

Additionally, retailers are offering more incentives to purchase Blu-ray disc titles.
Amazon is offering a 3-for-2 Blu-ray sale. More than 20 titles are eligible for the sale, including Spider-Man 3, Superbad, Casino Royale, The Simpsons Movie, and Mrs. Doubtfire.

Recent top Blu-ray sellers at Amazon include Iron Man, Indiana Jones and the Kingdom of the Crystal Skull, and Transformers.